Challenge
WYSP had a minimalist website which only linked to a contest entry form. Our challenge was to develop a brand new website that enhanced WYSP's station brand, and provided useful information to its' core audience.

Solution
We developed a vibrant, interactive website for WYSP that focused attention on its' logo and brand identity, and offered users extensive opportunities to interact with the station. Users can email station personnel, provide instant feedback, and enter contests easily online. In order to enhance the ease of entering contests, we used cookies to store user data so they do not need to re-enter demographic information on every form, saving users a great deal of time. We used Macromedia Flash to bring life and movement to the site, and to embellish the station's music image. Flash is used extensively throughout the site including in the station's audio vault, where an animated avatar air personality offers to spin clips from the vault, and in several custom games developed for the station. By enhancing the site's 'stickiness' we have helped to extend time spent viewing on 94wysp.com

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